SOPHIA PATHWAY Visual Communication - Final Test_ Answered Latest Fall 2020.

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Visual Communication - Final Test. Which of the following is NOT one of the steps in the story development process? • Creating the prototype • Storyboarding the script • Writing the... script • Producing the script 2 What is one reason why propaganda is influential? • It is created by the most talented designers. • It uses a poster format. • It takes perspectives from all sides into account. • It often presents only one side of an issue. 3 With respect to infographics, why are referent graphics helpful? • They add color and life to an infographic, resulting in a more interesting layout. • They help to teach the concept presented in the material. • They refer to other common elements, enabling viewers to easily understand context. • They enable viewers to determine their location within an image. 4 Which of the following is the name of the type family shown? • Sans serif • Italic • Baskerville • Semibold 5 If Roslyn loved the beautiful hues in the sunset last evening, what was it specifically that she loved? • She loved the saturation in the sky. • She loved the textures in the sky. • She loved the colors in the sky. • She loved the pattern in the sky. 6 Based on the listed characteristics, which item would be classified as a shape? • Three-dimensional and straight, angular lines • A plane, two coordinates, an identifiable boundary • Two-dimensional, three coordinates, rectilinear • A plane, curved boundary lines, depth 7 What are some of the characteristics of the Blackletter typeface? • Blacketter was popularized by the Bauhaus movement and includes thin serifs. • Blacketter was based on ancient roman inscriptions and has a contrast between thick and thin strokes. • Blacketter was based on written manuscripts and has elaborate, angular strokes. • Blacketter originated in the 1400's and is known for its symmetry and strokes of even weight. 8 The visual communications theory that is used in many disciplines, and concerns itself with the study of signs and symbols, is __________. • montage theory • Gestalt theory • cognitive theory • semiotics 9 Which of the following statements describes the function of the figure/ground relationship? • It surrounds positive elements. • It enables the viewer to see perceived depth. • It differentiates form from shape. • It lays the foundation of the composition. 10 Which of the following terms describes the sketch in this photo? • Wireframe drawing • Bleed drawing • Modular drawing • WYSIWYG drawing 11 Which of the following terms is related to the development of advertising? • Target audience • Unique selling proposition • All of the answer choices are correct. • Demographic 12 Which characteristic is a component of the line element in visual design? • Volume • Length • Shape • Balance 13 Which of the following describes type weight? • The thickness of a letter stroke • The width of a letter stroke • The baseline of a letter stroke • The x-height of a letter stroke 14 What is a desired result of creating a design brief? • It will showcase the final product to your client. • It will enable you to accomplish project goals by choosing a strategy and stylistic approach. • It will make you aware of what your client's competition is doing. • It will give you insight into the client's budget and time constraints. 15 Which of the following is an example of subtractive color? • An image, shown on a television screen • A PowerPoint presentation, projected • A photograph, printed on paper • A page layout, displayed on a computer screen 16 How should designers present their work during a visual critique? • Confidently and objectively, pointing out formal qualities of the design • Colorfully, encouraging participants to get excited about the project • Interestingly, making sure to "sell" participants on the work • Quietly and humbly, to avoid influencing opinions 17 Which of the layout characteristics listed below is contained in this image? • Justified type • Headline • Right alignment • Left alignment 18 Which statement describes an aspect of the transmission model of communications? • It is used only in the disciplines of art and design. • Anything that interferes with the process is called noise. • The person who wants to communicate is known as the channel. • It is also known as semiotics. 19 Comparing the International Style Movement to the de Stijl Style Movement, which statement is accurate? • de Stijl and International Styles both focus on serif type arrangements. • de Stijl focuses on primary colors, while the International Style is not tied to a color scheme. • The de Stijl Style and International Style Movements both originated in Switzerland. • International Style is loose and decorative, while de Stijl Style is rigid and grid-based. 20 What is the equation used by a montage to label images? • A plus B equals C • A minus B equals C • A divided by B equals C • A plus B equals AB 21 Which of the following best defines symmetrical balance in a design? • If you drew a line through the center of the design, both sides would be exactly the same. • If you drew a line through an off-center axis of the design, both sides would be exactly the same. • If you drew horizontal and vertical lines through an off-center axis of the design, both sides would be exactly the same. • If you divided the design into four quadrants, all four quadrants would look exactly the same. 22 Which of the following is an element of visual design? 1 Unity 2 Rhythm 3 Line 4 Balance 23 What are the goals of a critique? • To create and test a prototype • To evaluate and improve design work • To survey and conduct a focus group • To brainstorm and visualize ideas 24 Which of the following color relationships is in this poster? • Analogous color • Split complementary color • Complementary color • Tertiary color 25 Which of the statements below best describes the Gestalt Law of Common Fate? • Items that move in the same direction seem like a group. • Items that look alike seem like a group. • Items that are lined up seem like a group, even if they have missing parts. • Items that are close together seem like a group. What are the goals of a critique? • To brainstorm and visualize ideas • To survey and conduct a focus group • To evaluate and improve design work • To create and test a prototype 2 Which statement describes an aspect of the transmission model of communications? • Anything that interferes with the process is called noise. • The person who wants to communicate is known as the channel. • It is used only in the disciplines of art and design. • It is also known as semiotics. 3 How can comparison to music help you to visualize rhythm in design? • Think of repeated elements as the quiet spaces in music. • Think of repeated visual elements as a beat in music. • Think of rhythm in design as a musical climax. 4 Which of the following best defines dot? • Dot uses tension to anchor itself to any space. • Dot uses different design elements to show meaning in a given space. • Dot is a cluster of points that anchors itself to any space. • Dot is a complex made of size and shape that anchors itself to any space. 5 Which of the following is related to the term "specs?" • The process in which work is scrutinized and analyzed • The approach in which more information is acquired from the designer or artist • The visual design requirements • An expression that justifies the action 6 How does proportion help viewers to identify the scale of the building in the image? • The size of the bushes can be compared to the size of the building, giving a sense of scale to both the bushes and the building. • When compared to the sidewalk, the size of the statues near the entrance gives viewers a sense of how large the building is. • The size of the flag atop the building, compared to the size of the windows on the building, gives viewers a sense of how large the building is. 7 When laying out a project, why is it important to carefully consider spacing, typeface and posture? • These choices prevent designers from placing text too close together. • These choices enable designers to generate the most creative design possible. • These choices guide the eye to focus on the most important details first. • These choices produce easy reading, which is always the goal of design. 8 Select the option below that is one of the 7 hues of visible light. • Black • Violet • Beige • White 9 Which of the following is the best definition of the creative process? • A series of market research activities used to complete a design project • A visual system used to help viewers to find a location • The organization of a series of design activities according to importance • A multi-step process used to complete a design project 10 Which example represents proper usage of decorative type? • Anil uses decorative type for his entire paragraph to keep his design fun. • Margo uses decorative type for captions below photos in a magazine. • Patricia uses decorative type for her company website address on train station advertisements. • Cedric includes decorative type in his headline to draw attention to his design. 11 How is unity shown in this painting? • Unity is shown by the individual brush strokes used throughout the painting. • Unity is shown by the placement of the houses and church between the foreground and background. • Unity is shown by the placement of the large dark tree on the left in the foreground of the painting. 12 Which type classification that emerged during the early 1800s is characterized by letterforms with slab serifs? • Transitional • Egyptian • Modern • Old Style 13 How is asymmetrical balance achieved in the painting below? • The artist uses a central focal point to create tension. • The artist uses visual weight from the ducks opposite the people. • The artist shows similar objects mirrored across the painting. 14 Which of the following statements is true about this color wheel? • The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation. • The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues. • The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors. • The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum. 15 Digital technology provided an improvement that freed designers from the limitations of __________. • OpenType • TrueType • monospaced type • proportional type 16 Which motion graphics designer created this distinctive movie poster? • Saul Bass • Masigmo Vignelli • Walt Disney • Josef Müller-Brockmann 17 Which of the following correctly defines the saturation of a color? • The temperature of the color in degrees Kelvin • The lightness or darkness of the color • The intensity of the color • The transparency of a color 18 What is the difference between geometric and organic form? • Geometric form lacks depth, and has two shapes. Organic form is defined by its simulation of natural substance, and is two-dimensional. • Geometric form is one-dimensional. Organic form is three-dimensional. • Geometric form can be mathematically constructed. Organic form is defined by its simulation of natural substance. • Geometric form is defined by a simulation of natural substance. Organic form is mathematically constructed. 19 Which of the following is a principle of design? 1 Line 2 Emphasis 3 Dot 4 Pattern 20 With respect to web design, which item correctly defines "mouse-over?" • A reaction on a screen caused by the use of an input device • A time-based design that includes elements that move • The development of pages transmitted across a worldwide network of computers • A wire map that requires a mouse 21 Which of the following statements about montage theory is NOT true? • It often depends on the use of conflicting or unrelated images. • A Russian psychologist, Lev Kuleshov, experimented with montage. • It makes use of slow transitions from scene to scene. • It was pioneered by filmmakers in Russia. 22 [Digital image]. (n.d.). Retrieved from http://commons.wikimedia.org/wiki/File:Mcdonalds-90s-logo.svg Why do fast-food chains use red and yellow? • To appeal to children and reduce stress • To lower your blood pressure, and catch your eye • To create a sense of mystery and raise your blood pressure • To trigger appetite, happiness, and attraction 23 When creating a graphic on your computer screen for a website, which color system would you use? • Hexadecimal color • CMYK • PMS • Subtractive color 24 What should designers gain from a critique that will enable them to improve their work? • Demographics of the target audience • A revised outline of the project scope • A quantitative analysis of the project • A list of actionable items to improve the design 25 Which term is part of the refinement step of the creative design process? • Collaboration • Mind-mapping • Market Research • Planning [Show More]

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