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Introduction to Business Milestone 2 Test.pdf. COMPLETE QUESTIONS AND ANSWERS

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Which of the following is a specialty good? Refrigerator Custom painting Smart phone Socks CONCEPT Product 2 Which statement describes a cultural influence in Olivia's search for a coffee shop... on her way towork? Olivia bought tea rather than coffee since that is what her Indian family always drank. Olivia stopped in the coffee shop that all of her friends usually visit. Sophia :: Welcome of 12 7/21/2020, 8:13 PM Olivia bought a pastry to go along with her tea since she was also hungry for breakfast. Olivia added low-fat milk to her tea so that her drink would be healthier. CONCEPT Consumer Behavior 3 Which of the following is NOT an example of marketing? Press release for a company-sponsored charity event Television commercial to sell a new product Product line display at a trade show Billboard display for a law firm CONCEPT Basics of Marketing 4 An appliance maker determined many of their competitors were leading the market for one of their products.The company had experienced a continuous loss in sales over the past year. Which of the following phases of the product lifecycle does this illustrate? Decline Maturity Growth Sophia :: Welcome of 12 7/21/2020, 8:13 PM Introduction CONCEPT Product Life Cycle 5 A film studio produced a movie from a best-selling book. For two weeks, the studio advertised that a shorttrailer for the movie would be posted on a set date. Audiences, news outlets and entertainment shows talkedabout the movie for the two weeks leading up to its release. Which of the following does this scenario illustrate? Buzz marketing [Show More]

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