Unit 2 milestone 2.docx. ALL QUESTION WITH ANSWERS. GRADED A+

Document Content and Description Below

Which of the following is true about brand collateral?  The FTC requires all companies to have a clear logo.  A product package should promote the product as well as protect it.  Any pe... rson or group can use the trademarked brand collateral.  A product logo is the same as a product trademark. Which of the following is NOT an example of marketing?  Press release for a company-sponsored charity event  Product line display at a trade show  Television commercial to sell a new product  Billboard display for a law firm Management at a company priced a product very low to enter a new market. The company offered a small amount of the product at two initial locations. Which phase of the product life cycle below does this scenario illustrate?  Decline  Maturity  Introduction  Growth Which of the following is an activity a company performs to promote a product or service?  Informing consumers about the features of a product  Creating symbols to develop the brand This study source was downloaded by 100000773243632 from CourseHero.com on 03-31-2022 04:51:51 GMT -05:00 https://www.coursehero.com/file/66313082/Unit-2-milestone-2docx/  Creating relationships with suppliers  Identifying consumers who have a need Which of the following could an online travel agency do to impact the evaluation of alternatives step of the consumer buying process?  Provide price comparisons on flight and booking information  Show customer reviews from trips and flights  Allow customers to describe their travel experiences on the website  Use banner ads as a form of advertisement Which of the following is a disadvantage to using an intermediary?  Can provide convenience for the consumer  Can increase the cost of a product or service  Can provide expertise a business may lack  Can increase distribution capabilities Which of the following is true about pricing?  The need for specialized research and development can increase the price of a product.  Skimming pricing involves setting a low price to introduce a product and to gain consumer interest.  Penetration pricing involves setting a high price for a new product to gain market share.  Perfect competition can cause a company to price products lower than its competitors. Which of the following products is likely considered to be in the growth phase of the product life cycle? [Show More]

Last updated: 1 year ago

Preview 1 out of 7 pages