Business > CASE STUDY > Case Solutions/ Notes for Teva Pharmaceutical Industries, Ltd. By Tarun Khanna, Krishna Palepu, Clau (All)

Case Solutions/ Notes for Teva Pharmaceutical Industries, Ltd. By Tarun Khanna, Krishna Palepu, Claudine Deborah Madras

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How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's first and largest multinational, achieved its globall... y dominant position in generic pharmaceuticals, an industry that has undergone significant change over the last 20 years. Examines its strategies to defend itself against both low-cost competitors from India and other emerging markets as well as Big Pharma companies, which are adopting increasingly aggressive tactics in genetics. [Show More]

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