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Kenyatta University SCO 404 Business Plan . Business Plan

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Table of Contents Executive Summary................................................................................................................5 1.0. BUSINESS DESCRIPTION........................... ...............................................................6 1.1 Products/service......................................................................................................6 1.2. Growth Opportunities..................................................................................................6 2.0 MARKETING PLAN.......................................................................................................8 2.1 Customers......................................................................................................................8 2.2 Competitions.................................................................................................................8 2.3 Method of promoting and advertising...........................................................................9 2.5 Distribution strategy....................................................................................................10 3.0. ORGANISING AND MANAGEMENT PLAN..........................................................12 3. 1 Organizational Structure............................................................................................12 3.2 Recruitment, training and promotion....................................................................13 3.3 Remunerations and incentives...............................................................................14 3.4 Licenses, permits and by-laws..............................................................................15 3.5 Support services..........................................................................................................15 4.0. FINANCIAL PLAN.......................................................................................................16 4.1 Estimation of Working capital (petty cash).................................................................16 Preparation of Pro forma Income statement......................................................................18 Preparation of Pro forma Balance sheet............................................................................19 Calculation of Break Even Point.......................................................................................19 Calculation of profitability ration Profit Ration................................................................20 Desired Financing.............................................................................................................20 Proposed capitalization.....................................................................................................20 0 1 Executive Summary The Investment plan is for Neema Chicken Distributor, located at Langata Estate, Opposite Mobile station. Neema Chicken distributor will be for production of white meat, eggs and manure for commercial and subsistence purpose. The business is a partnership. The products are to be sold at 50 Kenya shillings lower than the market price for one year. After, careful critical thinking and extensive consultation the most favorable organization structure for this investment is function since it is in its early stages and the employees are still few however, the distribution channel will be indirect and direct. The poultry production and operation will be simple, least but not last our starting capital for the first three months is Kenya shillings 228,000. Goal of the business include: Goal is to provide food, earn income and be the best chicken products producer and distributor in Kenya. Our Objectives  To provide food for domestic use  As a source of financial income  To provide raw material to Poultry Industries  To be used as manure for crops production Our Midterm goals  Distribute or product to all parts of Nairobi  Recruit around 4 more suppliers depending on the number of customers  Have all appropriate equipment in place Specific goals  Produce 1000 eggs every month  Supply our products to 20 customers every week  Make profit and clear half of the loan borrowed from the bank  Recruit 2 employees to work with me.  Have a strategic plan for our business for the next two years in place.  Carry out planning, monitoring and evaluation of the business every six months 2 1.0. BUSINESS DESCRIPTION a) Business name : Neema Chicken distributors b) Business location and address Langata Shopping Centre, Opposite Mobile station P.O Box 391-00100, Nairobi, Kenya Telephone: 254 20 7224773; Mobile: 254 723 801 671, 254 704 871756 Email address: [email protected] c) Form of ownership: Partnership d) Type of ownership: Start -up distributor of poultry products e) Starting date: The business will commence on 20th December 2015 1.1 Products/service Product/service Measurement Cost (KES) i. White meat 3kg @250 ii. Eggs 15 pieces @150 Subsidiary product iii. Manure 1/4kg domestic use 1.2. Growth Opportunities The growth opportunities in this sector are positive. This is due to the analysis and comparison we have done with our competitor. Kenya is an ideal investment location for the Poultry industry as supported by various investor friendly factors which we believe will make the business successful. [Show More]

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