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FPX5008__ASSESMENT2.docx FPX5008 Analytic Techniques Capella University Applied Busine

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FPX5008__ASSESMENT2.docx FPX5008 Analytic Techniques Capella University Applied Business Analytics Introduction In 1971, Starbucks, according to its website starbucks.com, opened its first store... in Pikes Place Market in Seattle offering whole roasted coffee bean coffees. It is said the company got the name from a character in the book œMoby Dick, Starbuck. Starbuck was Ahab™s first mate who was a œreligious man that was œsober and conservative (SparkNotes Editors, 2002). In the early 1980™s Howard Schultz, CEO, stopped in to have a cup of joe and came back a year later where he joined the company as the director of retail and marketing. A few years later while on a trip abroad he found a new love for coffee. Schultz œbecame captivated (starbucks.com, 2020) with the coffee houses in Italy and the œromance of the experience (starbucks.com, 2020). In 1987, after a short break from Starbucks, Schultz returned and bought it œwith the help of local investors (starbucks.com, 2020). The mission statement of Starbucks is to œinspire and nurture the human spirit-one person, one cup, one neighborhood at a time (starbucks.com, 2020). This mission statement was dissected by the website œmission-statement.com this year. They describe the mission statement as being focused on œcentric customer elements (mission-statement.com, 2020). Starbucks is clear about making life better by connecting the customer™s experience with creating a œbetter service sector (mission-statement.com, 2020). Where lead. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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