Management > Capism > capsim ROUND 1. California State University, East Bay MGMT 4650 (All)

capsim ROUND 1. California State University, East Bay MGMT 4650

Document Content and Description Below

ROUND 1: R&D: Han Daze (Traditional): Change 1: reduced “Pfmn” from 5.5 to 5.0. → Reason: To get closer to customer expectation which is 5.0. Change 2: Increased “Size” from 14.5 to 15.... 0. → Reason: Customers’ expectation Size for Daze is 15.0. Note: Ideal position (Pfmn and Size) is 21% important. Change 3: Reduced MTBF (Mean Time Before Failure) from 17,500 to 17,000, since customers does not really care about durability for Daze. Dell (Low-end): Change 1: Reduced MTBF from 14000 to 13000. → Reason: It is only 7% important which implies that customers care less about the reliability of Dell. Note: Ideal Position hasn’t changed since it has already met the customer's expectations. Dixie (High-end): Change 1: Increased Pfmn from 8.0 to 8.9. Change 2: Decreased size from 12 to 11.1. → Reason: Both Pfmn and Size are important to the customer in High-end market segment with the importance of 43%. Dot (Pfmn): Change 1: Change Size from 15.5 to 16 in order to meet customers’ expectation in the segment. Dune (Size): Change 1: Pfmn remains the same, but Size has been decreased from 11.0 to 10.6. (Importance=43%) [Show More]

Last updated: 1 year ago

Preview 1 out of 5 pages

Reviews( 0 )


Add to cart

Instant download

Can't find what you want? Try our AI powered Search



Document information

Connected school, study & course

About the document

Uploaded On

Aug 22, 2022

Number of pages


Written in



Member since 2 years

42 Documents Sold

Additional information

This document has been written for:


Aug 22, 2022





Document Keyword Tags


Avoid resits and achieve higher grades with the best study guides, textbook notes, and class notes written by your fellow students

custom preview

Avoid examination resits

Your fellow students know the appropriate material to use to deliver high quality content. With this great service and assistance from fellow students, you can become well prepared and avoid having to resits exams.

custom preview

Get the best grades

Your fellow student knows the best materials to research on and use. This guarantee you the best grades in your examination. Your fellow students use high quality materials, textbooks and notes to ensure high quality

custom preview

Earn from your notes

Get paid by selling your notes and study materials to other students. Earn alot of cash and help other students in study by providing them with appropriate and high quality study materials.


What is Browsegrades

In Browsegrades, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.

We are here to help

We're available through e-mail, Twitter, Facebook, and live chat.
 Questions? Leave a message!

Follow us on
Useful links
  • Courses
  • Categories
  • We accept

    payment cards

    Copyright © Browsegrades · High quality services·