capsim ROUND 1. California State University, East Bay MGMT 4650

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ROUND 1: R&D: Han Daze (Traditional): Change 1: reduced “Pfmn” from 5.5 to 5.0. → Reason: To get closer to customer expectation which is 5.0. Change 2: Increased “Size” from 14.5 to 15.... 0. → Reason: Customers’ expectation Size for Daze is 15.0. Note: Ideal position (Pfmn and Size) is 21% important. Change 3: Reduced MTBF (Mean Time Before Failure) from 17,500 to 17,000, since customers does not really care about durability for Daze. Dell (Low-end): Change 1: Reduced MTBF from 14000 to 13000. → Reason: It is only 7% important which implies that customers care less about the reliability of Dell. Note: Ideal Position hasn’t changed since it has already met the customer's expectations. Dixie (High-end): Change 1: Increased Pfmn from 8.0 to 8.9. Change 2: Decreased size from 12 to 11.1. → Reason: Both Pfmn and Size are important to the customer in High-end market segment with the importance of 43%. Dot (Pfmn): Change 1: Change Size from 15.5 to 16 in order to meet customers’ expectation in the segment. Dune (Size): Change 1: Pfmn remains the same, but Size has been decreased from 11.0 to 10.6. (Importance=43%) [Show More]

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