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Case Analysis 1 MKTG 481 .California State University. Long beach MARKETING 481 (Questions with complete solution)

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Cacse Analysis 1 MKTG 481 .California State University. Long beach MARKETING 481 (Questions with complete solution)Case Analysis 1 Question 1: Part 1 The company, Hydrola, was increasingly explorin... g the possibilities of international expansion. The CEO’s expectations of countries that would be interested abroad were European and American Markets but they were surprised that Africa, The Middle East, and Latin America were the leading countries that were interested due to the numerous challenges associated with emerging markets, especially for SMEs. Africa is industrializing fast because of the measures implemented by the government to develop the economy and because of China’s rising manufacturing costs. The demand for industrial equipment is high and the offers are still limited. They want to play a role notably in Africa because of all the historical links existing between France and French-speaking African countries. [Show More]

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