Sociology > QUESTIONS & ANSWERS > HubSpot SM Certification Questions and Answers Already Passed (All)

HubSpot SM Certification Questions and Answers Already Passed

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HubSpot SM Certification Questions and Answers Already Passed There are many benefits to having a social media strategy. Which answer is NOT one of them? ✔✔Social media helps you send better em... ails Which KPI is most likely to be a vanity metric? ✔✔Reach On which social network should you share content more frequently? ✔✔Twitter Which of these KPI's demonstrate engagement? Choose all that apply ✔✔Sharing and retweets; likes or favorites True or false? A buyer persona is as important as business objectives when developing a social media strategy. ✔✔True What's the difference between social listening and social monitoring? ✔✔Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher level perspective Which network has the longest life for a piece of content? ✔✔Pinterest Why would you want a service to help you manage and discover influence? ✔✔To identify individuals who have the biggest following and high social clout True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. ✔✔True What do senior leaders care about when it comes to your social media plan? Choose all that apply. ✔✔Competitive advantage; customer satisfaction True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. ✔✔False True or false? In social media, a service level agreement (SLA) refers to how much time passes between what a customer reaches out and when the company responds. ✔✔True What should you do to secure buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? ✔✔Position your program as an experiment or pilot True or false? The Holistic model is the most common social team structure used by organizations today. ✔✔False Why do stakeholders matter as you begin to develop your team structure? ✔✔Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders What is the biggest challenge that most social media practitioners have? ✔✔Getting executive buy-in for social ideas Which of the below is not one of the five types of social media models? ✔✔Distributed True or false? You should revisit your KPI's every 18 months. ✔✔False Why should you be careful about monitoring co [Show More]

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