Business > CASE STUDY > Does Mattel's Iconic Barbie Doll Need a Makeover, By Karen Robson, Stefanie Beninger (Case Notes Ans (All)

Does Mattel's Iconic Barbie Doll Need a Makeover, By Karen Robson, Stefanie Beninger (Case Notes Answer with Free Case File)

Document Content and Description Below

This case describes the history of Mattel Inc.’s iconic Barbie brand and the company’s efforts to reposition the brand in 2015. Customers and non-customers alike have long criticized Barbie, larg... ely due to the perceived negative influence of the doll on children and Barbie’s suitability as a role model to young, impressionable girls. Mattel faces declining sales, due in part to these ongoing reputational issues and shifts in the competitive landscape, including changing industry trends and the increasing influence of major competitors on a global scale. In particular, consumer preferences have shifted toward other sorts of toys (e.g., LEGO, Transformers, and Frozen-branded merchandise), which have reduced sales of Barbie-branded products. As such, Mattel has lost its number-one spot in the industry. At the same time, one of the major U.S. toy retailers, Target, has decided to move away from gendersegregated toy departments, a decision that received much media coverage in North America and abroad. Barbie, which is heavily branded as “a girls’ toy,” may receive increasing pressure as a result of this industry shift. [Show More]

Last updated: 11 months ago

Preview 1 out of 22 pages

Reviews( 0 )

Recommended For You

 Business> CASE STUDY > StarTech.com Supply Chain Strategy By P. Fraser Johnson, Ken Mark (Case Notes/ Answer with Free Case File) (All)

preview
StarTech.com Supply Chain Strategy By P. Fraser Johnson, Ken Mark (Case Notes/ Answer with Free Case File)

Paul Seed, co-founder and chief executive officer of StarTech.com (StarTech), was meeting with Jeff Brodie, chief operating officer, to discuss the company’s supply chain strategy. With sales of $190...

By eBookSmTb , Uploaded: May 12, 2023

$20

 Business> CASE STUDY > Cartwright Lumber Co. By Thomas Piper (Case Notes/ Answer with Free Case File) (All)

preview
Cartwright Lumber Co. By Thomas Piper (Case Notes/ Answer with Free Case File)

The Cartwright Lumber Company has been expanding rapidly for several years. Increases in working capital requirements have outrun the capacity of the company to generate funds from internal sources....

By eBookSmTb , Uploaded: May 12, 2023

$20

 Business> CASE STUDY > Aldi The Dark Horse Discounter, By Eric Van Den Steen, David Lane (Case Notes/Answers with Free Case file) (All)

preview
Aldi The Dark Horse Discounter, By Eric Van Den Steen, David Lane (Case Notes/Answers with Free Case file)

In 2013, Aldi – the world’s 8th largest retailer – planned to accelerate its US expansion. Aldi was a German-based hard discounter that sold a limited assortment of private-label groceries and househ...

By eBookSmTb , Uploaded: May 12, 2023

$20

 Business> CASE STUDY > Case Notes & Answer for Does Mattel's Iconic Barbie Doll Need a Makeover, By Karen Robson, Stefani (All)

preview
Case Notes & Answer for Does Mattel's Iconic Barbie Doll Need a Makeover, By Karen Robson, Stefani

In 2015, almost 60 years after being introduced to the market, the Barbie doll was one of the world's most iconic toys. However, both the industry landscape and consumer preferences were changing, and...

By eBookSmTb , Uploaded: Aug 11, 2023

$15

 Business> CASE STUDY > Elite Rent-a-Car, By Gregory Zaric, Jordan Mitchell (Case Notes Answer with Free Case File) (All)

preview
Elite Rent-a-Car, By Gregory Zaric, Jordan Mitchell (Case Notes Answer with Free Case File)

In early 2006, Graziella Zanoletti, the president and founder of Elite Rent-a-car, a luxury car rental agency with 12 offices throughout Europe, needs to plan the fleet of cars for the upcoming summe...

By eBookSmTb , Uploaded: May 12, 2023

$20

 Business> CASE STUDY > ELI LILLY AND CO. THE FLEXIBLE FACILITY DECISION (1993) by Gary P. Pisano Sharon Rossi (Case Notes Answer with Free Case File) (All)

preview
ELI LILLY AND CO. THE FLEXIBLE FACILITY DECISION (1993) by Gary P. Pisano Sharon Rossi (Case Notes Answer with Free Case File)

The case focuses on Eli Lilly's facilities strategy for manufacturing three new chemical entities1 that the company expects to launch within the next few years. Historically, the company built speci...

By eBookSmTb , Uploaded: May 12, 2023

$20

 Business> CASE STUDY > Dollar Shave Club By Jamie Anderson, Karin Kollenz-Quetard, Nader Tavassoli (Case Notes /Answer with Free Case File) (All)

preview
Dollar Shave Club By Jamie Anderson, Karin Kollenz-Quetard, Nader Tavassoli (Case Notes /Answer with Free Case File)

This case was the Overall Winner at The Case Centre Awards and Competitions 2021, and was selected by Harvard Business Publishing as one of 10 Business Case Studies to Teach Online in 2020 (https://...

By eBookSmTb , Uploaded: May 12, 2023

$20

 Business> CASE STUDY > Deluxe Corporation By Robert Bruner, Susan Chaplinsky, Sean Carr (Case Notes Answer with Free Case File) (All)

preview
Deluxe Corporation By Robert Bruner, Susan Chaplinsky, Sean Carr (Case Notes Answer with Free Case File)

In July 2002, an investment banker advising Deluxe Corporation must prepare recommendations for the company’s board of directors regarding the firm’s financial policy. Some special considerations a...

By eBookSmTb , Uploaded: May 12, 2023

$20

 Business> CASE STUDY > Deloitte Recommends Client Selection to Regency Bank, By Mehmet Begen, Stacey Yue (Case Notes/ Answer with Free Case File) (All)

preview
Deloitte Recommends Client Selection to Regency Bank, By Mehmet Begen, Stacey Yue (Case Notes/ Answer with Free Case File)

In late February 2000, Steven Jones, a manager at Deloitte Consulting, sat down to consider his latest client engagement. Deloitte had been signed on to help review the list of clients to be migrated...

By eBookSmTb , Uploaded: May 12, 2023

$20

 Business> CASE STUDY > DayTwo Going to Market with Gut Microbiome By Ayelet Israeli, David Lane (Case Notes /Answer with Free Case File) (All)

preview
DayTwo Going to Market with Gut Microbiome By Ayelet Israeli, David Lane (Case Notes /Answer with Free Case File)

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize bl...

By eBookSmTb , Uploaded: May 12, 2023

$20

$20.00

Add to cart

Instant download

Can't find what you want? Try our AI powered Search

OR

GET ASSIGNMENT HELP
34
0

Document information


Connected school, study & course



About the document


Uploaded On

May 12, 2023

Number of pages

22

Written in

Seller


seller-icon
eBookSmTb

Member since 2 years

1038 Documents Sold


Additional information

This document has been written for:

Uploaded

May 12, 2023

Downloads

 0

Views

 34

Document Keyword Tags

THE BEST STUDY GUIDES

Avoid resits and achieve higher grades with the best study guides, textbook notes, and class notes written by your fellow students

custom preview

Avoid examination resits

Your fellow students know the appropriate material to use to deliver high quality content. With this great service and assistance from fellow students, you can become well prepared and avoid having to resits exams.

custom preview

Get the best grades

Your fellow student knows the best materials to research on and use. This guarantee you the best grades in your examination. Your fellow students use high quality materials, textbooks and notes to ensure high quality

custom preview

Earn from your notes

Get paid by selling your notes and study materials to other students. Earn alot of cash and help other students in study by providing them with appropriate and high quality study materials.


$20.00

WHAT STUDENTS SAY ABOUT US


What is Browsegrades

In Browsegrades, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.

We are here to help

We're available through e-mail, Twitter, Facebook, and live chat.
 FAQ
 Questions? Leave a message!

Follow us on
 Twitter

Copyright © Browsegrades · High quality services·