Business > CASE STUDY > Dollar Shave Club By Jamie Anderson, Karin Kollenz-Quetard, Nader Tavassoli (Case Notes /Answer with (All)

Dollar Shave Club By Jamie Anderson, Karin Kollenz-Quetard, Nader Tavassoli (Case Notes /Answer with Free Case File)

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This case was the Overall Winner at The Case Centre Awards and Competitions 2021, and was selected by Harvard Business Publishing as one of 10 Business Case Studies to Teach Online in 2020 (https://... hbsp.harvard.edu/inspiring-minds/10-business-case-studies-to-teach-online). The case describes how the Dollar Shave Club (DSC) disrupted the shaving industry. It did so without a single patent to its name, and with a new-to-the-category marketing model: a direct-to-consumer subscription and customer engagement model that saw everything else outsourced, including the razor and blades, complementary products, digital services, and shipping. This enabled DSC to break into what was an oligopoly offering super normal profits, one dominated and defended by Gillette for a century through (4Ps) [Show More]

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