Business > CASE STUDY > Orion Bus Industries Contract Bidding Strategy, By Peter Bell, Paul Royal, Jay Hamilton (Case Notes/ (All)

Orion Bus Industries Contract Bidding Strategy, By Peter Bell, Paul Royal, Jay Hamilton (Case Notes/ Answer with Free Case File)

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Rick Solon, chief executive officer (CEO) of Orion Bus Industries (Orion), would like to know whether historical contract bidding data can be used to improve the success of future bids for bus contr... acts. Orion’s ultimate goal is to either to increase margin while maintaining sales levels or to increase the total volume of sales. Rick Solon, chief executive officer (CEO) of Orion Bus Industries (Orion), would like to know whether historical contract bidding data can be used to improve the success of future bids for bus contracts. Orion’s ultimate goal is to either to increase margin while maintaining sales levels or to increase the total volume of sales. [Show More]

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