Business > EXAM > Ch6. Consumer Behaviour and Factors Influencing Consumers Questions and Answers Grade A+ 2023 (All)
Ch6. Consumer Behaviour and Factors Influencing Consumers Questions and Answers Grade A+ 2023
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Consumer behaviour - -The buying behaviour of final consumers (individuals and households who buy goods and services for personal consumption). ->Easy to study what consumers do, but much harder to f... igure out why they do it!<--- -Why study CB? - -To plan effective marketing strategies -Predict the effect of potential marketing actions -Understand why past marketing actions were ineffective -Avoid repeated trial and error -To help with segmentation and targeting -Factors that influence consumers - - -1. Culture: definition - -Set of basic values, perceptions, wants and behaviours learned from family and important institutions [Show More]
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