Marketing > INSTRUCTOR MANUALS > Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Instructor Manual) (All)

Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Instructor Manual)

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SECTION ONE Assessing the Marketplace 1 Overview of Marketing 2 Developing Marketing Strategies and a Marketing Plan Appendix 2A: Writing a Marketing Plan 3 Analyzing the Marketing Environment ... SECTION TWO Understanding the Marketplace 4 Consumer Behaviour 5 Business-to-Business Marketing SECTION THREE Targeting the Marketplace 6 Segmentation, Targeting, and Positioning 7 Marketing Research Appendix 7A: Using Secondary Data to Assess Customer Lifetime Value (CLV) SECTION FOUR Value Creation 8 Developing New Products 9 Product, Branding, and Packaging Decisions 10 Services: The Intangible Product SECTION FIVE Transacting Value 11 Pricing Concepts and Strategies: Establishing Value SECTION SIX Value Delivery: Designing the Distribution Channel and Supply Chain 12 Distribution Channels 13 Retailing and Omnichannel Marketing SECTION SEVEN Value Communication 14 Integrated Marketing Communications Appendix 14A: Social and Mobile Media 15 Advertising, Sales Promotions, and Personal Selling SECTION EIGHT Marketing in the Global Environment 16 Global Marketing 17 Ethics and Socially Responsible Marketing DESCRIPTION FEATURES [Show More]

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