Media Studies > EXAM > Hootsuite Exam 32 Questions with Answers 2023,100% CORRECT (All)

Hootsuite Exam 32 Questions with Answers 2023,100% CORRECT

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Hootsuite Exam 32 Questions with Answers 2023 When drafting the bio section of a social profile, keep in mind that only the first ____________ will appear to customers in search engine results,... so be sure to convey the most important information first. - CORRECT ANSWER 140 characters Private Twitter Lists are a great way to _________. - CORRECT ANSWER Keep up with competitors' content without publicly following them On your Facebook Page, which feature would you use you want to provide your followers with the ability to Shop Now, Sign Up, or Contact Us. - CORRECT ANSWER Call-to-Action Button Instagram doesn't offer many options for formatting your bio within the app, but there is a workaround for adding line breaks to your bio description to make it easier to read. Which of the following best describes this workaround? - CORRECT ANSWER Draft your bio using the notes app on your device, then paste your formatted copy into the bio field Instagram allows you to include clickable links in the following area(s): - CORRECT ANSWER Website Field When optimizing your YouTube page, use_______________________ for grouping together relevant videos so viewers progress naturally from video to video, thus generating more views through their session. - CORRECT ANSWER Playlists Social media objectives should: (Choose only ONE best answer.) - CORRECT ANSWER Adhere to the S.M.A.R.T. framework (Specific, Measurable, Achievable, Resourced, Time-bound). When pitching your budget to decision makers, focus on conveying two things; first, demonstrate ROI from the current year, and second: - CORRECT ANSWER Showcase the value of the initiatives, campaigns, and goals you have in mind for the coming year. Social media tactics tend to fall into 3 categories:(Choose only ONE best answer.) - CORRECT ANSWER paid, owned, earned _______________ have become increasingly important because of the decline of organic views AND because of the overall increase in the volume of content being published on social channels.(Choose only ONE best answer.) - CORRECT ANSWER Paid tactics Brand voice/persona should be developed after your social strategy has been implemented for 6 months to see what kind of voice/persona occurs naturally. (Choose only ONE best answer.) - CORRECT ANSWER False What element of a Crisis Management Plan defines the process that should unfold once an issue or crisis is identified? Hint: it also includes information about team members who should be engaged, when to pause publishing activities, and who decides when a crisis is over and normal social media operations can resume? - CORRECT ANSWER Decision Tree You should use the 3 R's, Relevance, Reach, and Resonance to help you evaluate advocacy candidates. Resonance refers to ________________. - CORRECT ANSWER the level of engagement they have with their audience Brand advocacy programs should contain 4 components: program goals, criteria for selection, a plan for onboarding, and finally, ____________. - CORRECT ANSWER a plan for continued engagement When running an employee advocacy program, eventually you'll need to pull data to demonstrate the program's effectiveness. Which of the following is not a common metric that program managers will look at? - CORRECT ANSWER % decrease in cost per click and cost per impression To grow your community on Twitter, we suggest that you: - CORRECT ANSWER participate in conversations related to your industry and follow people whose interests align with what your community offers. _______________ work best for communities that include seasoned practitioners and professionals who are willing and able to share their expertise. - CORRECT ANSWER LinkedIn groups Shared content can be categorized into two main categories: curated, which is content gathered from trusted sources relevant to your industry, and ________________, which is content produced within your organization including items like blog articles, white papers, infographics, guides, and visuals. - CORRECT ANSWER Created Your social media content strategy should flow naturally from your - CORRECT ANSWER social media strategy and objectives When planning out your YouTube publishing schedule, stick to - CORRECT ANSWER a consistent length and production quality The __________________ feature on Twitter is a great way to surface trending content, because it lets you save multiple searches using relevant keywords, hashtags, applicable sentiment. - CORRECT ANSWER advanced search When creating content for YouTube, keep your videos shareable, accessible, and discoverable by using: - CORRECT ANSWER high quality thumbnails, well written titles and descriptions, and relevant metatags When broadcasting live on social, keep in mind that the best broadcasts are ones that feel like a conversation between brand and viewer. Unlike other forms of social video, you'll get more views and engagement if your video ________________. - CORRECT ANSWER is longer and repeats key points When posting on your social networks, it's important to: - CORRECT ANSWER tailor messages to the unique strengths of each platform, where possible. If you are new to Twitter and want to grow your audience using paid advertisements, what campaign type would work best? - CORRECT ANSWER Followers If you have a Facebook Business page, you can also create and manage ______________ ads through the Facebook advertising platform. - CORRECT ANSWER Instagram Before launching a social advertising campaign it's best to have: - CORRECT ANSWER Instant Experience is a paid advertising feature on Instagram, configured to show media, display a storefront, complete a form, or explore lifestyle images with tagged products. To use Instant Experience, you'll need to create your ad in: - CORRECT ANSWER Facebook The value of social advertising lies in the large audience size your company has the potential to reach and the ______________________ social ad platforms offer. - CORRECT ANSWER finely tuned targeting capabilities Before launching a social advertising campaign it's best to have: - CORRECT ANSWER Make sure your account is ready for it If you want to run a paid advertisement that appears across a wide variety of websites, videos, and mobile apps, your best choice is: - CORRECT ANSWER Google Ads Experience LinkedIn offers a type of paid advertising where a post is promoted in your target audience's HomeFeed, but is NOT published on your LinkedIn Homepage. - CORRECT ANSWER direct sponsored content [Show More]

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