Entrepreneurship > TEST BANK > Test Bank - Entrepreneurship: Starting and Operating A Small Business 4th Edition by Steve Mariotti  (All)

Test Bank - Entrepreneurship: Starting and Operating A Small Business 4th Edition by Steve Mariotti & Caroline Glackin - Complete Elaborated and Latest Test Bank. ALL Chapters(1-14)Included and Updated.

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Test Bank - Entrepreneurship: Starting and Operating A Small Business 4th Edition by Steve Mariotti & Caroline Glackin - ISBN10: 0133935604 | ISBN13: 978-0136879107 Test Bank - Entrepreneurship: Star... ting and Operating A Small Business 4th Edition by Steve Mariotti & Caroline Glackin - Complete Elaborated and Latest Test Bank. ALL Chapters(1-14)Included and Updated. Entrepreneurial, Pathways, Business, Plan, Success, Marketing, Strategies, Financial, Management, Legal, Compliance, Business, Operations, Leadership, Skills, Customer, Service, Startup, Success, Small, Business, Growth, Brand, Development, Business, Ownership UNIT 1: Entrepreneurial Pathways                 Chapter: 1. Entrepreneurs Recognize Opportunities Chapter: 2. The Business Plan: Road Map to Success Chapter: 3. Creating Business from Opportunity UNIT 2: Integrated Marketing              Chapter: 4. Exploring Your Market Chapter: 5. Developing the Right Marketing Mix and Plan  Chapter: 6. Smart Selling and Effective Customer Service UNIT 3: Show Me the Money: Finding, Securing, and Managing It Chapter: 7. Understanding and Managing Start-Up, Fixed, and Variable Costs Chapter: 8. Using Financial Statements to Guide a Business         Chapter: 9. Cash Flow and Taxes               Chapter: 10. Financing Strategy & Tactics           UNIT 4: Operating a Small Business Effectively        Chapter: 11. Addressing Legal Issues and Managing Risk Chapter: 12. Operating for Success Chapter: 13. Management, Leadership, & Ethical Practices UNIT 5: Cashing in the Brand              Chapter: 14. Franchising, Licensing, and Harvesting: Cashing in Your Brand [Show More]

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