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BIRMINGHAM CITY BUSINESS SCHOOL: THE BUSINESS ENTREPRENEUR BUS5008.prepare a report of 1,600 words in total recommending that the business takes action to capitalise upon a new, emerging market opportunity. The report should also include some reflection upon your own entrepreneurial skills

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1. Critically evaluate how traits and organisational size influence successful business activities of an entrepreneur within the SME context. 2. Research a market opportunity and develop a set of app... ropriate business actions for an SME. 3. Reflect on the suitability of (and critique a set of) business actions for real life business situations. 4. Reflect upon your own business skills & entrepreneurial traits Learning outcomes: 1. Critically evaluate how traits and organisational size influence successful business activities of an entrepreneur within the SME context. 2. Research a market opportunity and develop a set of appropriate business actions for an SME. 3. Reflect on the suitability of (and critique a set of) business actions for real life business situations. 4. Reflect upon your own business skills & entrepreneurial traits Birmingham City Business School BUS5008 The Business Entrepreneur Assignment 2018 Issued: June 2018 PART I: Individual Report Using the same case study as you did for part 1, prepare a report of 1,600 words in total recommending that the business takes action to capitalise upon a new, emerging market opportunity. The report should also include some reflection upon your own entrepreneurial skills (400 words). The report must include: Introduction a brief introduction to the business, its existing products / services, market(s) and background and an overview of the new opportunity Industry analysis: undertake a SWOT analysis of the chosen business; analyse the industry using relevant tools (such as PESTEL & 5 Forces). The new Product / Service / Opportunity: provide a profile of the target market, a marketing strategy outline (with some explanation of the rationale for the chosen channels); pricing details and the rationale for the chosen price point Financing the Project: outline how much funding is required and how that money will be spent and evaluate the technological and financial feasibility of the proposed actions. Risks & Benefits: provide details of perceived risks along with mitigation strategies where applicable and explain how will the business benefit from capitalising on the opportunity (for example increased market share, increased sales revenues) Individual reflection: You will also be required to reflect on your individual skills, attitudes, knowledge and behaviour in relation to working as a business owner / manager and / or consultant / analyst; consider your personal traits and career ambitions The reflection should be a total of 400 words and should be a well-illustrated and evidenced report submitted online to Moodle You will receive a partial grade for how visual and illustrative your report is and how you have used digital media. I suggest that groups utilise digital tools such as Vimeo, Prezi, YouTube and other digital media to demonstrate an ability to create a video or online presentation or audio file accompanying a presentation. This element and the above report should be of 1,600 words in total. You are required to use at least 5 academic journal articles in the report, plus any other textbooks and other sources as you see fit. [Show More]

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