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Wk 4 AIRBNB Case Study Assignment.docx Running Head: CASE STUDY AIRBNB STR 581

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Wk 4 AIRBNB Case Study Assignment.docx Running Head: CASE STUDY AIRBNB STR 581 Case Study AIRBNB STR 581 Airbnb In ju... st a few short years, Airbnb has become an ideal replacement for expensive hotel accommodations. Its innovative business model has amassed a huge customer base and continues to do so. However, to ensure a successful future for the brand, it should approach customer-centric approaches which hold an ethical high ground. Therefore, some recommendations for the same are mentioned below:  The brand should ensure that each one of its franchise holders ensures the best health and hygiene practices for its consumers. This is a basic necessity of the hospitality industry but many service providers may skip this aspect which might turn out to be problematic for the visitors (Wei & Batra, 2021). Therefore, random quality checks from the mana. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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