Bundle > Chapter 7: Global Marketing Questions and Answers A+ 2023
Global Trade - - -Trade Feedback Effect - -import affects exports and vice versa -Comparative Advantage - -when one nation is able to produce something more effectively -Protectionism - -hind... ers world trade through tariffs and quotas policies of countries, raising prices and limiting supply -Cross Cultural Analysis - -to market effectively on a global scale, one must analyze the similarities and differences of consumers across global geographies in 5 key areas: 1. Values - represent personally or socially preferable modes of conduct or states of existence that tend to persist over time 2. Customs - what is considered normal and expected about the way people do things in a specific country 3. Symbols - things that represent ideas and concpets 4. Language - (Back translation - where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors) 5. Ethnocentricity/Ethnocentrism - the belief that regardless of quality, purchasing products from other countries is wrong; it's unpatriotic -Country of Origin Effects - -the belief that a product is superior based on specific attributes and/or rationale (ex. German cars vs. US cars vs. Japanese Cars) -Global Economic Considerations: Stages of Economic Development - -1. Economic Infrastructure a) communications b) transportation c) financial d) exchange rate [Show More]
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Business> EXAM > Global Marketing (Keegan, Green 7th edition) Chapter 9 Vocabulary Questions and Answers Grade A+ 2023 (All)
Contract Manufacturing - -A licensing arrangement in which a global company provides technical specifications to a subcontractor or local manufacturer. -Franchising - -A contract between a parent c...
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Business> EXAM > Global Marketing 240 ch.1-7 Questions and Answers High Level A+ 2023 (All)
Value Equation ( first principle of marketing) - -Benefits/Price ( money,time,effort) -Focus ( Second Principle of marketing) - -The concentration or attention of a core business or competence....
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Business> EXAM > Global marketing ch.1,2,4,7 Questions and Answers High Distinction 2023 (All)
Diversification - -developing new products for new markets. Starbucks dropped the word "Coffee" its logo. It recently acquired a juice maker, Evolution Fresh; the Bay Bread bakery, and tea retailer Te...
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Business> EXAM > Global Marketing Questions and Answers Grade A+ 2023 (All)
2 Examples of Global Marketing blunders - --Home Depot in China -Barbie store in China -4 Factors when Assessing External Environments in Global Markets - --Economic Analysis -Infrastructure and...
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Business> EXAM > Global Marketing Questions and Answers Grade A+ 2023 (All)
2 Examples of Global Marketing blunders - --Home Depot in China -Barbie store in China -4 Factors when Assessing External Environments in Global Markets - --Economic Analysis -Infrastructure and...
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Business> EXAM > Global Marketing Questions and Answers Grade A+ 2023 (All)
Marketing - -identification of needs and wants of consumers and the best method for satisfying those needs and wants -Controllable Factors - -factors a business can use to influence consumers; cal...
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Business> EXAM > Global Marketing Questions and Answers Grade A+ 2023 (All)
Define Global Marketing: - -Identifying the needs and wants of customers in different markets and cultures, providing a product or service to them. -The goal of global marketing is to: - -Give the...
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Business> EXAM > Global Marketing Questions and Answers High Distinction 2023 (All)
What is Global Marketing? - -The performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation for a profit -Why is Global...
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Business> EXAM > Global Marketing Strategies Questions and Answers Grade A+ 2023 (All)
Licensing agreement - -a firm gives another firm the right to produce and market its product in return for royalties -Strategic Alliance - -relationship between two firms seeking a deeper commitmen...
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Business> EXAM > Global Marketing Vocab Questions and Answers High Grade 2023 (All)
International Company - -A company is considered (blank) when more than half of its total sales come from outside its home country -Global company - -A company is considered (blank) when over half...
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Uploaded On
May 16, 2023
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Bundle
Number of Documents:
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