Georgia Institute Of Technology ISYE 6501 Homework 9 Complete Solutions - Introduction To Analytics Modeling - GTX ISYE 6501

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12.1 As a software engineer of a service-oriented company, we try to upsell many products to the customers and want to display the ads of a product/service within the mobile application. Most of the... time we don’t have much idea about the right screen/position of the ad, so it catches most eyeballs and company can end up selling that product/service. In that case, we use experiment approach such as A-B testing to place the ad in separate locations and gather the analytics to better understand the most valuable place to post the ad. 12.1 As a software engineer of a service-oriented company, we try to upsell many products to the customers and want to display the ads of a product/service within the mobile application. Most of the time we don’t have much idea about the right screen/position of the ad, so it catches most eyeballs and company can end up selling that product/service. In that case, we use experiment approach such as A-B testing to place the ad in separate locations and gather the analytics to better understand the most valuable place to post the ad. [Show More]

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