E-Commerce 2021 Business, Technology, and Society 16th Edition By Kenneth Laudon, Carolc Traver (Test Bank)

Document Content and Description Below

PART 1: INTRODUCTION TO E-COMMERCE 1. The Revolution Is Just Beginning 2. E-commerce Business Models and Concepts PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 3. E-commerce Infrastructure: T... he Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5. E-commerce Security and Payment Systems PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES 6. E-commerce Marketing and Advertising Concepts 7. Social, Mobile, and Local Marketing 8. Ethical, Social, and Political Issues in E-commerce PART 4: E-COMMERCE IN ACTION 9. Online Retail and Services 10. Online Content and Media 11. Social Networks, Auctions, and Portals 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce [Show More]

Last updated: 3 months ago

Preview 1 out of 560 pages