Business Institute of Australia ( BUSINESS BSBWOR502 ) report on On Expansion of ‘Fragrance Ambrosia’ in USA and China

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The present report analyses the business potential of a perfume company that intends to expand its perfume business in the country of the USA and China. The purpose is to evaluate the potential of t... he perfume markets of the USA and China and determine whether it is fruitful for an Australian perfume company to expand their business venture. The report considers various studies done by individuals and agencies concerning the perfume market condition in these two aforementioned countries. The report considers the legal, economic, and cultural background of the countries for determining the acceptance of perfumes in the global market. Further, the report considers the relationship of Australia with the USA and China for determining whether trading is favourable. The report found that both the USA and China have extremely favourable trading relationships with Australia that enables the Australian company to invest in this venture. The report also found that the US being the home to one of the largest users of perfumes provides the greatest scope for expansion. The consideration of risk provides insights into the factors that need to be taken care of before planning and implementing the expansion process. [Show More]

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