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TEST BANK for Marketing Strategy, Text and Cases 7th Edition, by Ferrell O. C. and Michael Hartline. ISBN 9781337495097. (All Chapters 1-10)
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TEST BANK for Marketing Strategy, 7th Edition, O. C. Ferrell, Michael Hartline, ISBN-10: 1337495093, ISBN-13: 9781337495097. All Chapters 1-10Chapter 1: Marketing In Today's Economy Chapter 2: Strat... egic Marketing Planning Chapter 3: Collecting And Analyzing Marketing Information Chapter 4: Developing Competitive Advantage And Strategic Focus Chapter 5: Customers, Segmentation, And Target Marketing Chapter 6: The Marketing Program Chapter 7: Branding And Positioning Chapter 8: Ethics And Social Responsibility In Marketing Strategy Chapter 9: Marketing Implementation And Control Chapter 10: Developing And Maintaining Long-term Customer Relationship [Show More]
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