Marketing > TEST BANK > MKT MISC Misc / Contemporary Marketing 14th Edition by Gene Boone -Test Bank (All)
• Consumer behavior refers to the process of ultimate buyers making purchasing decisions. ANS: T PTS: 1 DIF: 1 REF: 134 OBJ: 5... -1 NAT: AACSB Analytic | CB&E Model Customer | R&D Knowledge of human behavior & society TYP: KN • Kurt Lewin’s model of human behavior defines behavior as a function of the interactions of personal influences and pressures exerted on them by outside environmental forces. ANS: T PTS: 1 DIF: 2 REF: 134 OBJ: 5-1 NAT: AACSB Analytic | CB&E Model Customer | R&D Knowledge of human behavior & society TYP: AP • To better understand how consumers make buying decisions, marketers borrow extensively from the sciences of physics and biology. ANS: F PTS: 1 DIF: 1 REF: 134 [Show More]
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