Business > TEST BANK > Solution Manual for Marketing Strategy, 8th Edition O. C. Ferrell, Michael Hartline, Bryan W. Hochst (All)
Instructor Manual For Marketing Strategy, 8th Edition O. C. Ferrell (Author), Michael Hartline (Author), Bryan W. Hochstein (Author) Chapter 1-10 Ferrell, Hartline, Hochstein, Marketing Strateg... y; Chapter 1: Marketing in Today’s Economy Contents Purpose and Perspective of the Chapter ...............................................................................................................2 Cengage Supplements..................................................................................................................................................2 Chapter Objectives .........................................................................................................................................................2 Key Terms...........................................................................................................................................................................2 What's New in This Chapter........................................................................................................................................4 Chapter Outline ...............................................................................................................................................................4 Discussion Questions.....................................................................................................................................................9 [Show More]
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