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Marketing> CASE STUDY > Case Solutions/ Notes for CANADIAN BLOOD SERVICES by Ron Mulholland (All)
The marketing manager for Canadian Blood Services (CBS) is concerned about a growing demand for blood - 2 per cent per year - driven by a number of factors, including the decrease of wait times in loc...
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Marketing> CASE STUDY > Case Solutions/ Notes for Butterflies of Costa Rica by David B. Yoffie and Renee Kim (All)
In July 2007 Joris Brinckerhoff, founder and owner of Costa Rica Entomological Supplies (CRES), must decide whether to accept an offer from RBA, a publications firm in Barcelona, Spain, to sell mounte...
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Marketing> CASE STUDY > Case Solutions/ Notes for Butterflies of Costa Rica (All)
In July 2007 Joris Brinckerhoff, founder and owner of Costa Rica Entomological Supplies (CRES), must decide whether to accept an offer from RBA, a publications firm in Barcelona, Spain, to sell mounte...
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Financial Accounting> CASE STUDY > Case Solutions/ Notes for bright and dedicated what more do u want, By Richard Eisenbeis, Sue Hanks, Linda Shaw (All)
Susan Reynolds, a successful auditor with a big-six public accounting firm, was hired as controller in the accounting department of a medium-sized, highly profitable motion picture company. Believing...
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Finance> CASE STUDY > Case Solutions/ Notes for BLUE TURTLE CLOTHING COMPANY by Elizabeth Grasby Lindsay Brock (All)
The owner and sole proprietor of a small clothing company have to plan a future marketing strategy. The company has not yet generated a profit from the seasonal store operation in Sauble Beach or from...
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