Supply Chain Management 6 edition chopra chapter 16

Document Content and Description Below

Supply Chain Management, 6e (Chopra/Meindl) Chapter 16 Pricing and Revenue Management in a Supply Chain 16.1 True/False Questions 1) Revenue management is the use of marketing to increase the profi... t generated from a limited supply of supply chain assets. Answer: FALSE Diff: 2 Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain AACSB: Application of knowledge Objective: LO 16.1: Understand the role of revenue management in a supply chain. 2) Pricing may influence demand if customers are price sensitive. Answer: TRUE Diff: 2 Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain AACSB: Application of knowledge Objective: LO 16.1: Understand the role of revenue management in a supply chain. 3) Revenue management may also be defined as the use of differential pricing based on customer segment, time of use, and product or capacity availability to increase supply chain surplus. Answer: TRUE Diff: 2 Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain AACSB: Application of knowledge Objective: LO 16.1: Understand the role of revenue management in a supply chain. 4) Revenue management adjusts the pricing and available supply of assets to maximize profits. Answer: TRUE Diff: 1 Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain AACSB: Application of knowledge Objective: LO 16.1: Understand the role of revenue management in a supply chain. 5) In theory, the concept of differential pricing decreases total cost for a firm. Answer: FALSE Diff: 2 Topic: 16.1 The Role of Pricing and Revenue Management in a Supply Chain AACSB: Application of knowledge Objective: LO 16.1: Understand the role of revenue management in a supply chain. [Show More]

Last updated: 11 months ago

Preview 1 out of 26 pages