Harvard Case Solutions For: Cervus Equipment Corporation Harvesting a New Future

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When no central organization was managing the farm equipment dealerships from original equipment manufacturer such as Jone Deer, Cervus Equipment was founded. Cervus has a number of achievements under... itsbelt as it has accomplished a number of milestones during the past ten years as a wholesale trade company through wise and efficient acquisitions and operations in agriculture, commercial and industrial equipment dealerships in Canada. Since the company made a successful achievement, it began to enter the international market in 2009. After the occurrence of a blockage in New Zealand, the company realized that it is difficultfor itto operate worldwide dealerships. Apart from that, the company is heavily affected by two of its competitors Rocky Mountain Equipment and Titan Machinery who are following the same strategy as Cervus. All these factors are of great concern for the company as they pose a strong threat to the operations and the growth of the company. The board demands thrice of their current run rate which is to generate $2.5 billion in revenues by 2010. There is a need of developing a new long-term development strategy by the leader of the company, which can help them in achieving the company’s mission and meeting the expectation of the diverse customer base of the company that exists all around the globe. [Show More]

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