Montclair State University - BUGN 295; Participants Guide Student Manual

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Student manual • Need flash 10.3 or greater • Decisions and reports link to make changes o save after making changes • Start with 5 year history • There is no warehousing!!! (PAGE 3 MENT... IONS) Choices 1. Change camera 2. Change price, advertising, # of retail dealers, # and length of quarterly promotions, sizes of price discounts offered to retailers, length of warranty, brand image and reputation, caliber of technical support 3. Assembly – a. # of Product Assembly teams (PAT) b. Shipping: Import duties differ and can change 4. % of sales of companies (page 4) 5. Growth in market can differ per region or type 6. P/Q rating: Independent rating agency advertises product quality rating a. Performance b. Quality 7. Stores a. Chain stores: Entry level and popular cameras desired b. Local: Consider brand image and P/Q i. Like multi featured cameras because of greater profit margins ii. Have advantage over online shops with multi-featured cameras; shoppers like to have a person to talk to, in person 8. Customers a. Educated i. Entry level more price sensitive; look for promo ii. Multi feature – sales on over-stocked. [Show More]

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