BUSI 600 Case Assignment 1

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BUSI 600 Case Assignment 1 The NRC Country Club began as “a benefit for thousands of National Cash Register employees” (Case Study, 2011, para. 1). By the late 1990’s the members were becoming ... elderly, and management realized the need to increase membership. The club offered two golf courses and a dining facility, but this did not reach as many members as management hoped for. In 1997, AT&T procured the NCR Corporation and began a $4 million renovation to the facility (para. 3). Even with the renovations and an aggressive membership campaign, the club was unable to increase membership to the desired numbers. As a result, the organization commissioned McMahon Group to contribute to the strategic planning process. [Show More]

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