Digital Marketing Strategy, An Integrated Approach to Online Marketing, 2nd Edition by Kingsnorth Test Bank

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Test Bank for Digital Marketing Strategy, An Integrated Approach to Online Marketing, 2nd Edition, 2e by Simon Kingsnorth TEST BANK ISBN-13: 9781398605978 Full chapters included Section - PART ON... E: Knowing your business objectives and your customer; Chapter - 02: Understanding the digital ecosystem;Chapter - 03: Integrating digital into wider organization strategy;Chapter - 04: Understanding the evolving digital consumer;Chapter - 05: Barriers, considerations and data protection in digital marketing strategy; Section - PART TWO: Integrating digital change into your wider organization; Chapter - 06: Enabling technologies for online marketing and digital transformation;Chapter - 07: Planning your digital marketing strategy – Objectives, teams and budgeting; Section - PART THREE: Using channel strategy to reach your customers; Chapter - 08: SEO strategy and organic techniques;Chapter - 09: Building and optimizing a winning paid search strategy;Chapter - 10: Display advertising and programmatic targeting;Chapter - 11: Tailoring your social media strategy;Chapter - 12: Marketing automation, messaging and email marketing – the unsung heroes;Chapter - 13: Affiliate schemes and partnerships to deliver highly targeted leads;Chapter - 14: Lead generation that delivers results;Chapter - 15: Content strategy – a key pillar of success;Chapter - 16: Personalizing the customer journey and digital experience; Section - PART FOUR: Conversion, retention and measurement; Chapter - 17: Effective Experience Design (XD);Chapter - 18: Optimizing your e-commerce platform;Chapter - 19: Managing loyalty, CRM and data;Chapter - 20: Measuring success through data analytics and reporting; Section - PART FIVE: Tailoring your final digital marketing strategy; Chapter - 21: Providing a smooth online service and customer experience;Chapter - 22: Putting together your digital marketing strategy; [Show More]

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