Marketing, 1st Edition, By Michael Shekter (Solutions Manual)

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Fundamentals of Marketing was uniquely designed in partnership with learners to create the most pedagogically sound online reading and studying experience. In order to ensure that learner needs were b... eing considered first and foremost during the development process, Pearson’s learning designers worked with participants recruited from various majors at universities and colleges who provided feedback on the ideal Introduction to Marketing course. This learner feedback was then used to iteratively improve the content layout and design of this course. Pearson’s learning designers also asked learners to take part in a biometrics study that gathered and analyzed learners’ biometric measurements while interacting with the Revel learning environment. [Show More]

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