Better Business, 6th Edition, By Michael R. Solomon, Mary Anne Poatsy, Kendall Martin (Test Bank)

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PART I: LOOKING AT THE BUSINESS ENVIRONMENT Business Basics Economics Ethics in Business Business in a Global Economy Mini Chapter: Business Law PART II: STARTING AND STRUCTURING A BUSINESS Sma... ll Business and the Entrepreneur Forms of Business Ownership Mini Chapter: Constructing an Effective Business Plan PART III: MANAGING A BUSINESS AND EMPLOYEES Business Management and Organization Motivation, Leadership, and Teamwork Human Resources Online Business and Technology Production, Operations, and Supply Chain Management Mini Chapter: Business Communications PART IV: PRINCIPLES OF MARKETING Marketing and Consumer Behavior Product Development, Branding, and Pricing Strategies Promotion and Distribution Mini Chapter: Finding a Job PART V: PRINCIPLES OF FINANCE Financing and Accounting for Business Operations Investment Opportunities in the Securities Market Mini Chapter: Personal Finance [Show More]

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