Marketing Real People, Real Choices, 11th Edition by Solomon Test Bank

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Test Bank for Marketing Real People, Real Choices, 11th Edition, 11e by Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart TEST BANK ISBN-13: 9780136827757 Fukk chapters included PART 1: UN... DERSTAND THE VALUE PROPOSITION   1. Welcome to the World of Marketing: Create and Deliver Value  2. Global, Ethical, and Sustainable Marketing  3. Strategic Market Planning  Chapter 3 Supplement: Build a Marketing Plan  PART 2 : DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT   4. Market Research  5. Marketing Analytics: Welcome to the Era of Data-Driven Insights! 6. Understand Consumer and Business Markets  7. Segmentation, Target Marketing, and Positioning  PART 3 : DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER  8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management  10. Price: What Is the Value Proposition Worth?  Chapter 10 Supplement: Marketing Math  PART 4 : DELIVER AND COMMUNICATE THE VALUE PROPOSITION   11. Deliver the Goods: Determine the Distribution Strategy 12. Customer Experience   13. Promotion I: Planning and Advertising  14. Promotion II: Social Media Platforms and Other Promotion Elements [Show More]

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