Marketing > Solutions Guide > DMs Indian Institute of Management Ahmedabad Dubai MBA 101 (All)
E SIG CONVERSION FUNNEL ANALYSIS Team 9 Ans-1st: 0 create 1 activated 2 activated upgraded Total Direct Traffic 16,712 71,632 3,801 92,145 Email 25,575 38,608 1,262 65,445 Organic Search 6,435 29... ,573 902 36,910 Paid Ads 30,855 1,33,868 3,318 1,68,041 0 create 2 activated upgraded Direct Traffic 18.82% 38% Email 29% 13% Organic Search 7% 9% Paid Ads 35% 33% Total 88,822 9,990 Paid Upgrades as % of Account Created (2 activated/ 0 create) Direct Traffic 3,801 /16,712 = 23% Email 1,262/25,575 = 5% Organic Search 902/6,435 = 14% Paid Ads 3,318/30,855 = 11% Direct Traffic leads to maximum conversion of users who create an account and eventually end up switching to paid upgraded version since these are the users who are actually interested in the product and are aware about the website as they go directly to the website. Ans-2nd: Accounts created via Direct Traffic spiked in August, which may attribute to increase in ADwords spending from around $6109 in July to $8646 in August. Accounts created via Organic Search increased after August, in September and October because the number of referrals by 0- create customers increased from 718 to 1200 to 2501 in Sept and October, likewise referrals by activated and upgraded customers also increased. Hence, Referrals may be driving Organic Search. Ans - 3rd: Assumptions stated below Referral: https://www.culttt.com/2012/07/23/finding-your-viral-coefficient/ Virality coefficient = (Number of invitation(referrals) sent*Conversion rate of referrals)/(# Of current customers) Page 1 of case, at start of Feb 2015, 70,000 registered users were there. These are the current customers. They would have send invitations to others resulting in 0-create or 1-activated customers in next 2-3 months. “SHARE LINK” is the medium in which existing customers send invitations/influence others to sign up (as per excel sh [Show More]
Last updated: 1 year ago
Preview 1 out of 7 pages
Managerial Economics> Solutions Guide > Managerial Economics in a Global Economy 8th Edition By Dominick Salvatore (Solutions Manual ) (All)
Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of t...
By eBookSmTb , Uploaded: Jun 01, 2022
$20
Business Administration> Solutions Guide > Australasian Business Statistics 4th Edition By Black, Asafu ,Adjaye, Burke, Khan, King, Perera, Papadimos, Sherwood, Wasimi (Solution Manual All Chapters) (All)
Data-driven decisions are driving the global knowledge economy. To get the edge, graduates need the power of statistical analysis to create business insight. This fourth edition of Australasian Busine...
By eBookSmTb , Uploaded: Nov 23, 2021
$20
Business Law> Solutions Guide > International Economics Theory and Policy 12th edition By Paul R. Krugman, Maurice Obstfeld, Marc Melitz (Solutions Manual ) (All)
1. Introduction PART 1: INTERNATIONAL TRADE THEORY 2. Word Trade: An Overview 3. Labor Productivity and Comparative Advantage: The Ricardian Model 4. Specific Factors and Income Distribution 5....
By eBookSmTb , Uploaded: Nov 05, 2022
$25
Education> Solutions Guide > Essentials of Accounting for Governmental and Not-for-Profit Organizations, 14th Edition By Paul Copley (Solutions Manual ) (All)
The focus of Copley's Essentials of Accounting for Governmental and Not-for-Profit Organizations, 14th edition is on the preparation of external financial statements which is a challenge for governmen...
By eBookSmTb , Uploaded: Oct 07, 2022
$20
Urban Policy and Planning> Solutions Guide > Dental list Yellow pages (All)
HumanaDental PPO dental directory Location: 15 miles from 07304 May 16, 2018 Dentist Locations: 4638 Get the most out of your dental plan. the covered person must send us a letter requesting a...
By Academia1434 , Uploaded: Mar 30, 2021
$1
Statistics> Solutions Guide > MAT 240 Module Five Assignment Hypothesis Testing for Regional Real Estate Company (All)
Scenario You have been hired by the Regional Real Estate Company to help them analyze real estate data. One of the company’s Pacific region salespeople just returned to the office with a newly desi...
By ACADEMICTUTORIAL , Uploaded: May 26, 2022
$4
Finance> Solutions Guide > Week 4 Mini Case Complete The Chapter 9 (All)
During the last few years, Jana Industries has been too constrained by the high cost of capital to make many capital investments. Recently, though, capital costs have been declining, and the company h...
By ACADEMICTUTORIAL , Uploaded: May 26, 2022
$3.5
Accounting> Solutions Guide > ACCT370 Excel Project Part 3 (All)
EXCEL PROJECT: PROJECTING FINANCIAL STATEMENTS ASSIGNMENT INSTRUCTIONS OVERVIEW Common Sized Balance Sheets (Tabs 12), Common Sized Income Statements (Tab 13), Horizontal Analysis Balanc...
By ACADEMICTUTORIAL , Uploaded: Feb 14, 2023
$6.5
Business> Solutions Guide > Read the Chapter 19 Mini Case in Financial Management: Theory and Practice (All)
Chapter 18 leasing and financing Chapter 19 Mini Case in Financial Management Lewis Securities Inc Read the Chapter 19 Mini Case in Financial Management: Theory and Practice. Using complete sen...
By ACADEMICTUTORIAL , Uploaded: May 01, 2023
$5.5
Calculus> Solutions Guide > Applied Calculus, 6th Edition By Hughes-Hallett, Lock, Gleason (Solutions Manual) (All)
A text for interactive Calculus courses, featuring innovative problems This sixth edition of Applied Calculus engages students with well-constructed problems and content to deepen understanding. The R...
By eBookSmTb , Uploaded: Dec 09, 2022
$25
Connected school, study & course
About the document
Uploaded On
Nov 20, 2022
Number of pages
7
Written in
This document has been written for:
Uploaded
Nov 20, 2022
Downloads
0
Views
27
Avoid resits and achieve higher grades with the best study guides, textbook notes, and class notes written by your fellow students
Your fellow students know the appropriate material to use to deliver high quality content. With this great service and assistance from fellow students, you can become well prepared and avoid having to resits exams.
Your fellow student knows the best materials to research on and use. This guarantee you the best grades in your examination. Your fellow students use high quality materials, textbooks and notes to ensure high quality
Get paid by selling your notes and study materials to other students. Earn alot of cash and help other students in study by providing them with appropriate and high quality study materials.
In Browsegrades, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.
We're available through e-mail, Twitter, Facebook, and live chat.
FAQ
Questions? Leave a message!
Copyright © Browsegrades · High quality services·