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Issues in Management Day 1: Taking a stakeholder perspective & what it means to a firm’s strategy Dr Lin DONG Assistant Professor of Strategic Management Birmingham Business School Today’s ... Plan • A stakeholder-centred company • The evolution to a stakeholdercentred company • Competitive strategy, growth strategy, and stakeholder strategy Lecture • Toward an integrated theory of strategy Reading and discussion • Form your groups • Select a company and search for information • Q&A Last session A different view: 20th Century vs 21st Century Taking a stakeholder perspective is one approach to develop a more sustainable organisation. The World Economic Forum Manifesto (Released in 1973, Updated in 2020) The purpose of a company is to engage all its stakeholders in shared and sustained value creation. In creating such value, a company serves not only its shareholders, but all its stakeholders – employees, customers, suppliers, local communities and society at large. The best way to understand and harmonise the divergent interests of all stakeholders is through a shared commitment to policies and decisions that strengthen the long-term prosperity of a company… [Show More]

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