TEST BANK for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. All 19 Chapters (Complete Download)

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Test Bank for Advertising & Promotion 7th Canadian Edition by Michael Guolla. ISBN-10 : 1260060411. 19 Chapters (Complete Download). 552 Pages TABLE OF CONTENTS Part 1 Understanding Integrated Marke... ting Communications CHAPTER 1 Integrated Marketing Communications CHAPTER 2 Organizing for IMC: Role of Agencies CHAPTER 3 Consumer Behaviour and Target Audience Decisions CHAPTER 4 Communication Response Models Part 2 Articulating the Message CHAPTER 5 Objectives for the IMC Plan CHAPTER 6 Brand Positioning Strategy Decisions CHAPTER 7 Creative Strategy Decisions CHAPTER 8 Creative Tactics Decisions CHAPTER 9 Measuring the Effectiveness of the Promotional Message Part 3 Delivering the Message CHAPTER 10 Media Planning and Budgeting for IMC CHAPTER 11 Broadcast Media CHAPTER 12 Print Media CHAPTER 13 Out-of-Home Media Part 4 Strengthening the Message CHAPTER 14 Sales Promotion CHAPTER 15 Public Relations CHAPTER 16 Direct Marketing CHAPTER 17 Internet Media CHAPTER 18 Social Media Part 5 Advertising and Society CHAPTER 19 Regulatory, Ethical, Social, and Economic Issues for IMC [Show More]

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