A-level BUSINESS Paper 2 Business 2 Answer all questions in the spaces provided. box 0 1 Read the information below and then answer the questions that follow. The UK tea market Tea drinking in t... he UK is declining as younger customers choose alternatives such as coffee. Extrapolation of the annual sales suggests that coffee will outsell tea in the UK by 2025. Within the overall tea market traditional black tea still dominates sales. However, a ‘health tea’ niche made up of fruit, herbal and green teas is growing. This niche has benefitted from its association with wellbeing. Appendix A Annual sales volume of black tea and coffee (million kg), UK (actual sales 2012–2020; estimated sales 2021–2025)3 *03* Turn over ► IB/G/Jun22/7132/2 Do not write outside the Appendix B UK tea brands 2019 box Rank Brand Annual Sales (£m) % change Type of tea in range 1 Twinings 108 +3.8 Black and health tea 2 PG Tips 99 −7.2 Mainly black, with small new health tea range 3 Taylors (including Yorkshire Tea) 98 +5.0 Black and health tea 4 Tetley 90 +0.4 Mainly black but some health tea 5 Pukka 23 +15.4 Organic and ethical blac [Show More]
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