LEG 100 MKT Week 11 Final Exam / Strayer University LEG 100 Final Exam (fall 2020/2021)

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MKT Week 11 Final Exam Question 1 When can marketing become operational? Question 2 2 out of 2 points Bic Inc. has a new ad to attract new customers. This ad is categorized as a(n) Q... uestion 3 2 out of 2 points Correct When customers become dissatisfied, what is the primary means of regaining the customer? Question 4 2 out of 2 points Correct The hierarchy of customer behavior is Response Feedback: Good work Question 5 2 out of 2 points Correct CRM programs are tools used by companies to track spending by collecting information, such as customer identification and contact information, and some form of information on the RFM of the customers' purchase history. What does RFM represent? Question 6 2 out of 2 points Marketers don't track customer evaluations because Question 7 2 out of 2 points Correct Aliya is the marketing manager at JumpyInk. The strategic tool JumpyInk uses forces her to make judgments about the company's performance based on market attractiveness and business strength. Which tool does Aliya use? Question 8 2 out of 2 points Correct ABC Company has produced the XYZ brand. Because it has a relatively large share in a growing market, it is best classified as a Question 9 Which strategy in the Ansoff's product-market growth matrix combines current markets and new products? Question 10 Company ABC has a mature brand in a stable market, so managers maintain business as usual—same price, same marketing support, etc. What strategy are they using? Question 11 Which strategy in the Ansoff's product-market growth matrix combines new markets and new products? Question 12 Because BCD brand has a strong market share in a non-growth industry, it is best classified as a Response Feedback: Good work Question 13 2 out of 2 points Correct Looking for suppliers who are cheaper than our current ones but still high quality is an example of a way to Question 14 3 out of 3 points Correct Customers can post complaints or positive reviews during which phase? Question 15 3 out of 3 points Correct Which of the following options did researchers determine increases brand popularity on social media like Facebook? Question 16 Correct Which of the following is the percent of sessions for which a visitor lands on the website and views only one page before quickly leaving? Question 17 3 out of 3 points What is the main goal for users of Facebook? Question 18 3 out of 3 points For companies calculating ROI, the cost of social media actions depends on Selected Answer: Question 19 3 out of 3 points What is it called when one group is exposed to one ad or new product description (or whatever element of the marketing mix the marketer is testing) and the other group is either a control group or sees a different version? Question 20 3 out of 3 points Correct Which of the following media options has the most reach? Question 21 3 out of 3 points Correct In marketing, GRP is an acronym for Question 22 3 out of 3 points Correct Sally is the creative director at a New York-based agency. In thinking about a list of goals for the ads she is responsible for creating, which is likely NOT on her list? Question 23 3 out of 3 points Which ad would be the least expensive? Question 24 3 out of 3 points Correct Ad costs are the highest during which program? Question 25 3 out of 3 points Correct What type of ad is also referred to as fighting or pulsing? Selected Answer: Question 26 Donna's philosophy as she coordinates her firm's marketing efforts is to keep in mind the company's overarching strategy and to ensure that all marketing activities send a consistent message, beginning with the communications but also including the other marketing mix elements. Based on this information, Donna is most likely a proponent of Question 27 2 out of 2 points Correct Marketing research is tremendously Question 28 2 out of 2 points Correct What is NOT a job of a focus group moderator? Question 29 Which of the following is an exploratory study? Question 30 2 out of 2 points Correct With respect to perceptual maps, the method known as MDS stands for Question 31 2 out of 2 points Correct About how long does a focus group typically last? Question 32 2 out of 2 points Correct Perceptual maps are pictures of which of the following? Question 33 2 out of 2 points Correct In a particular conjoint study, the variables "club," "upgrade" and "fee" are the predictors. Which model properly corresponds to this? Question 34 3 out of 3 points Correct The idea that familiarity from repeated exposure to a brand name, logo, or ad will over time enhance the viewer's favorability toward the ad (and brand) refers to which term? Question 35 3 out of 3 points Correct What term is used to describe an experiment run by an ad agency where the ad agency will recruit consumers to come watch a TV series and commercials? The consumer will then answer questions about the ads and the agency uses the responses to determine how well the ads will do in the real world. Question 36 3 out of 3 points Correct Which of the following is NOT a way marketers wish to affect consumers in advertising? Question 37 3 out of 3 points Correct Which of the following identifies a basic attitude that marketers measure in evaluating ads?Question 38 3 out of 3 points Correct SnowBlowers, Inc. is targeting consumers in the northern regions of the United States and focusing on giving consumers practical and functional reasons to buy its snowblowers. What type of ad is SnowBlowers, Inc. using? Question 39 3 out of 3 points Correct If the advertising goal is to increase awareness, what type of ad should be run? Question 40 3 out of 3 points Correct When a marketer looks for his ads to have a holistic nature that is consistent across all media choices, he is using [Show More]

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