Advertising & IMC Principles and Practice, 11e Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells (Solution Manual)

Document Content and Description Below

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and... more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers. [Show More]

Last updated: 1 year ago

Preview 1 out of 437 pages