Economics for Managers 3e Paul Farnham (Test Bank)

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PART 1. MICROECONOMIC ANALYSIS Managers and Economics Demand, Supply, and Equilibrium Prices Demand Elasticities Techniques for Understanding Consumer Demand and Behavior Production and Cost Anal... ysis in the Short Run Production and Cost Analysis in the Long Run Market Structure: Perfect Competition Market Structure: Monopoly and Monopolistic Competition Market Structure: Oligopoly Pricing Strategies for the Firm PART 2. MACROECONOMIC ANALYSIS Measuring Macroeconomic Activity Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy The Aggregate Model of the Macro Economy International and Balance of Payments Issues in the Macro Economy PART 3. INTEGRATION OF THE FRAMEWORKS Combining Micro and Macro Analysis for Managerial Decision Making SOLUTIONS TO EVEN-NUMBERED PROBLEMS [Show More]

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