Integrated Marketing Communications, 5th Canadian Edition, 5e Keith Tuckwell (Test Bank)

Document Content and Description Below

Integrated Marketing Communications Integrated Marketing Communications Strategic Planning Perspectives Brief Contents Contents Preface Organization of the Text Success Stories Dramatize Integra... ted Marketing Communications Practice Pedagogy Supplements Part 1 Understanding Integrated Marketing Communications Chapter 1 Integrated Marketing Communications: An Overview Learning Objectives The Integrated Marketing Communications Mix Advertising Direct Response Communications Digital (Interactive) Communications Sales Promotion Public Relations Experiential Marketing Personal Selling Factors Encouraging Integrated Marketing Communications Media Consumption Trends and the Shift to Digital Media Social Media Penetration and Popularity Mobile Communications: The Next Big Thing Database Management Techniques and Customer Relationship Marketing The Demand for Efficiency and Accountability Input for Marketing Communications Planning: Consumer Behaviour Essentials Needs and Motives Personality and Self-Concept Attitudes and Perceptions Reference Groups Family Influences Inputs for Marketing Communications Planning: Business and Organizational Buyer Behaviour Integration and Partnering Influences B2B Communications Strategies Ethical Issues in Marketing Communications Practice Privacy Issues in an Online World [Show More]

Last updated: 10 months ago

Preview 1 out of 410 pages