Marketing > TEST BANK > Test Bank - Consumer Behavior-Buying, Having, and Being, Global Edition 13th Edition by Michael R. S (All)
Consumer Behavior-Buying, Having, and Being, Global Edition 13th Edition by Michael R. Solomon - Latest, Complete and Elaborated(Test Bank) Consumer Behavior-Buying, Having, and Being, Global Editi... on 13th Edition by Michael R. Solomon - Latest, Complete and Elaborated ISBN-10 197513981X ISBN-13 978-1975139810 Test Bank - Consumer Behavior-Buying, Having, and Being, Global Edition 13th Edition by Michael R. Solomon - Complete, Elaborated and Latest Test Bank. ALL Chapters (1-17) Included and Updated. #ConsumerBehavior #GlobalEdition #BuyingHavingBeing #ConsumerWellBeing #PerceptionInfluence #LearningMemory #MotivationAffect #SelfIdentity #PersonalityLifestyles #AttitudesPersuasion #DecisionMakingProcess #ProductUsage #SocialMediaInfluence #IncomeSocialClass #CulturalSettings PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR Chapter:1.Buying, Having, and Being: An Introduction to Consumer Behavior Chapter:2.Consumer and Social Well-Being PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR Chapter:3.Perception Chapter:4.Learning and Memory Chapter:5.Motivation and Affect Chapter:6.The Self and Gender Identity Chapter:7.Personality, Lifestyles, and Values PART 3: CHOOSING AND USING PRODUCTS Chapter:8.Attitudes and Persuasive Communications Chapter:9.Decision Making Chapter:10.Buying, Using, and Disposing PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS Chapter:11.Group Influences and Social Media Chapter:12.Income and Social Class Chapter:13.Subcultures Chapter:14.Culture Chapter:15.Careers in Consumer Research Chapter:16.Research Methods Chapter:17.Sources of Secondary Data Test Bank-Consumer Behavior Buying, Having & Being, 13th Edition by Michael R. Solomon|2023 Update| TABLE OF CONTENTS PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR 1.Buying, Having, and Being: An Introduction to Consumer Behavior 2.Consumer and Social Well-Being PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR 3.Perception 4.Learning and Memory 5.Motivation and Affect 6.The Self and Gender Identity 7.Personality, Lifestyles, and Values PART 3: CHOOSING AND USING PRODUCTS 8.Attitudes and Persuasive Communications 9.Decision Making 10.Buying, Using, and Disposing PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS 11.Group Influences and Social Media 12.Income and Social Class 13.Subcultures 14.Culture 15.Careers in Consumer Research 16.Research Methods 17.Sources of Secondary Data. [Show More]
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