Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated and Latest (Test Bank)

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Marketing: Real People, Real Choices 11th Edition by Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated and Latest (Test Bank) Marketing: Real People, Real Choices 11th Edition b... y Michael Solomon, Greg Marshall & Elnora Stuart - Complete, Elaborated and Latest(Test Bank) ISBN-10 1292434384 ISBN-13 978-1292434384 TABLE OF CONTENTS PART 1:UNDERSTAND THE VALUE PROPOSITION   1. Welcome to the World of Marketing: Create and Deliver Value  2. Global, Ethical, and Sustainable Marketing  3. Strategic Market Planning  Chapter 3 Supplement: Build a Marketing Plan  PART 2:DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT   4. Market Research  5. Marketing Analytics: Welcome to the Era of Data-Driven Insights! 6. Understand Consumer and Business Markets  7. Segmentation, Target Marketing, and Positioning  PART 3:DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER   8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management  10. Price: What Is the Value Proposition Worth?  Chapter 10 Supplement: Marketing Math  PART 4:DELIVER AND COMMUNICATE THE VALUE PROPOSITION   11. Deliver the Goods: Determine the Distribution Strategy 12. Customer Experience   13. Promotion I: Planning and Advertising  14. Promotion II: Social Media Platforms and Other Promotion Elements  Marketing Real People Real Choices 11th Edition Michael Solomon Greg Marshall Elnora Stuart Complete, Elaborated and Latest Test Bank Management. [Show More]

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