Solution Manual for Advertising Media Planning A Brand Management Approach, 3rd Edition By Larry Kelley

Document Content and Description Below

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as wel... l as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side. [Show More]

Last updated: 3 months ago

Preview 1 out of 304 pages