CrossFit Case Questions

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CrossFit Strategic Issues and Discussion Questions 1. Identify several of CrossFit’s key tangible and intangible resources. How have these been used to create capabilities and core competenci... es? Tangible resources are those physical assets of a company which can be seen and touched physically for example cars and buildings. Intangible resources on the hand are those resources which cannot be see of experienced physically like brand awareness and intellectual property. Goodwill, Franchised, Patent rights and Trademarks are some of the key intangible assets of CrossFit. Franchise are being used to help the company rich a wider market and increase revenues. Through the use of franchise CrossFit is able to sell and offer services across different regions around the globe and thus why the company is now in places like Africa. Trademarks enables the company to conduct operation using the name CrossFit and there is no other company which can be allowed to use the name .Thus customers can easily recognize items produced by the company using the trademark .A trademarks acts as a signature which makes the company be known all over the industry by customers .Trademarks limit chances of confusion since each trading company is supposed to have a unique trademark . Workshops, cars, training equipment’s and human resources are the tangible assets of the company. All the instructors in various gyms help in delivering services to customers and thus CrossFit has managed to attract a wide range of customers all around the globe. Workshops act as training centers and training equipment is what the company uses to ensure all customers are served according to their needs and wants. The use of tangible and intangible assets makes CrossFit manage to offer exceptional services in the health and fitness industry. In the fitness industry it is always good to have modes of transport because people can get hurt or develop complications and there is need to rush such individuals to a medical clinic .Availability of cars makes the company be in a position to conduct rigorous activities because they have the ability to rush any abnormality response to various hospitals .In addition cars are used to ferry people from one location to another when they are undertaking out physical activities .Cars have made it possible for trainers to offer services to clients who cannot visit workshops . [Show More]

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