BUS 300 Week 2 Quiz 1 exam questions with verified asnwers 2021

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BUS 300 Week 2 Quiz 1 exam questions with verified asnwers 2021 Question 1 Meaningful processes to influence public opinion are said to begin with use of . Question 3 out of 3 points ... 3 out of 3 points ⦁ Public relations consultants for politicians should point out the importance of the uncommitted public because Question ⦁ ⦁ out of 3 points ⦁ GM's handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals failure to . Question ⦁ The strength of the public relations field stems from . Question ⦁ Savvy individuals and institutions must recognize the importance 3 out of 3 points Question 3 out of 3 points ⦁ According to Fraser Seitel, which of the following does NOT describe an aspect of the public relations function? Question ⦁ If you target "experiencers," you're likely using to segment a public. 3 out of 3 points Question 8 In John Marston's R­A­C­E process, the key step is Question 3 out of 3 points 3 out of 3 points 9 What lesson can be drawn from the increase in popularity of Sanjaya Malakar on American Idol? Question 3 out of 3 points 10 In a 2004 study by the search firm Heyman Associates, which of the following was NOT a characteristic of successful PR leaders? Question 3 out of 3 points 11 Which is NOT a key technical skill a public relations professional should possess? Question 3 out of 3 points ⦁ Applying the widely repeated definition of public relations developed by the late Denny Griswold□to serve an organization properly, practitioners ought to serve as Question ⦁ The government affairs function of public relations 3 out of 3 points hQttp HYPERLINK "https://www.coursehero.com/file/12295012/BUS-300-Week-2-Quiz-1/"su: HYPERLINK "https://www.coursehero.com/file/12295012/BUS-300-Week-2-Quiz-1/"/e/ HYPERLINK "https://www.coursehero.com/file/12295012/BUS-300-Week-2-Quiz-1/"wswtwio.c HYPERLINK "https://www.coursehero.com/file/12295012/BUS-300-Week-2-Quiz-1/"on 3 out of 3 points 3 out of 3 points 15 Which of the following distinguishes the R­O­S­I­E formula from other formulae that summarize the PR process? Question 3 out of 3 points 16 The attitude of business leaders that the "public be damned" ushered in the need for Question 3 out of 3 points ⦁ A conspicuous, but often negative, public relations practice that took hold in the 1880s was Question ⦁ Professor Marshall McLuhan has become known for 0 out of 3 points 3 out of 3 points 19 The growth of public relations as an accepted business­like practice in the United States of America stems from Question 3 out of 3 points 20 In the 21st century, recognition of the value of knowing what public relations is about comes from Question 3 out of 3 points 21 A principal contribution to the field of public relations made by Ivy Ledbetter Lee was Question 3 out of 3 points ⦁ Which of the following major public relations counseling firms did Omicom Group purchase? Question ⦁ The word "propaganda" originated with 3 out of 3 points Question 3 out of 3 points 24 Among the earliest public relations counselors to emphasize marketing­oriented public relations was Question 3 out of 3 points ⦁ Known as the they were a group of who tackled the abuses of American industrialists, exposing deplorable and unsafe conditions. 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Question ⦁ Archaeologists inform us that public relations has roots in 3 out of 3 points [Show More]

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