Test Bank for Consumer Behaviour 5th Edition by Zubin Sethna - Complete Elaborated and Latest Test Bank with ALL Chapters[1-15] Included and Updated.

Document Content and Description Below

Test Bank - Consumer Behaviour 5th Edition by Zubin Sethna - Complete Elaborated and Latest Test Bank with ALL Chapters[1-15] Included and Updated. Consumer, Behaviour, Marketing, Mix, Decision, Ma... king, Process, Brand, Interaction, Digital, Technologies, B2C, B2B, Psychological, Issues, Drive, Motivation, Hedonism, Self, Personality, Perception, Learning, Knowledge, Attitude, Formation, Sociological, Reference, Groups, Age, Gender, Roles, Culture, Class, Ethical, Consumption, Post, Purchase, Education. PART 1: CONSUMER BEHAVIOUR IN CONTEXT Chapter 1. Understanding Consumer Behaviour Chapter 2. Consumer Behaviour and the Marketing Mix Chapter 3. The Decision Making Process and Brand Interaction Chapter 4. Innovation and Digital Technologies Chapter 5. Consumption in B2C VS. B2B PART 2: PSYCHOLOGICAL ISSUES IN CONSUMER BEHAVIOUR Chapter 6. Drive, Motivation and Hedonism Chapter 7. The Self and Personality Chapter 8. Perception Chapter 9. Learning and Knowledge Chapter 10. Attitude Formation and Change PART 3: SOCIOLOGICAL ISSUES IN CONSUMER BEHAVIOUR Chapter 11. Reference Groups Chapter 12. Age, Gender and Familial Roles Chapter 13. Culture and Class Chapter 14. Ethical Consumption PART 4: CONSUMER BEHAVIOUR IN CONCLUSION Chapter 15. Post-Purchase Behaviour Test Bank - Consumer Behaviour 5th Edition by Zubin Sethna - Updated Test Bank - Consumer Behaviour 5th Edition by Zubin Sethna - ISBN-10 1529754054 | ISBN-13 978-1529754056 [Show More]

Last updated: 1 week ago

Preview 1 out of 43 pages