Burberry’s New Challenges The University of Hong Kong - MKTG 2501Guidelines for Group Case Report_2018S_to student

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Guidelines for Group Case Report Burberry’s New Challenges Submit Group Case Written Report to Course Moodle by 3:00 p.m. on Mar 15 (Thu), 2018 Submit Group Case Responsibility List to Course Moo... dle by 3:00 p.m. on Mar 15 (Thu), 2018 __________________________________________________________________________________________________  Group case study is used to provide students with opportunities to apply their learned marketing principles and tools to analyze the business situations, identify key problems and critical issues, evaluate alternatives, and make recommendations in applied marketing settings.  Each group is required to work on the assigned case and submit a group case written report and group case responsibility list.  A hard copy of the assigned case will be distributed to each student in class in Week 3-4. Requirements for Group Case Report:  Conduct your analysis, evaluation, and recommendations by responding to all of the above discussion questions with elaborations. Make sure to have proper citations and avoid plagiarism.  Your group case report should be limited to 5 pages (A4-size paper, 1-sided, typed, 1” margins, 1.5 line spacing, and font size 10 or 11) excluding cover page and appendices. Cover page (required) The cover page should include case title, course and section code (i.e., MKTG2501 F/G/H), group number, names of group members who have contributed to the group case report, and submission date. Page 1-5 (required) Your case report should include: (1) a statement of key managerial decisions to be made, (2) analysis of important issues, and (3) recommendations. Appendix (optional) Include reference sources (if any), exhibits of diagrams, figures, tables, and/or graphs. Submission and Deadline: Each group is required to submit your group case report and Group Case Responsibility List to the course Moodle by the due date. Group Responsibility List: Submit your group responsibility list which includes each of the group members’ name, his/her specific tasks and sections contributed to the group case written report, and signature. A file of blank Group responsibility list is available on the course Moodle for your group to download [Show More]

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