Marketing > CASE STUDY > MG 511 Strategic Marketing Case Study: Marketing Planning at ‘Just Us! Cafes’ (All)
Contents: 1.0 External Analysis 3 1.1 Competitor Analysis 3 1.2 Specific Competitor: Kicking Horse Strategy 4 1.3 PEST 4 1.4 Porter’s 5 Forces 4 2.0 Internal Analysis 5 2.1 Value Chain Analys... is 5 2.2 BCG Matrix 5 2.3 Revenue Analysis 6 2.4 Geographic Concentration 6 3.0 SWOT Analysis 7 4.0 Key Issues 7 5.0 Strategic Alternative (A) 7 6.0 Strategic Alternative (B) 8 7.0 Strategic Alternative (C) 9 8.0 Bibliography - 9.0 Appendices - [Show More]
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